You build the product. We find your customers.
Inroad is an AI growth operator for software startups. It finds the distribution channels you're missing, like AI search, integration marketplaces, creators, newsletters, and partners. Then it does the work to land them and measures which ones bring paying customers.
Built by ML engineers from Google and Meta You set what it can do on its own
AI meeting-notes app · 4-person team · Week 6
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EXP-014
Newsletter
Test placement in a weekly for sales leaders (38k readers) Measuring $900 · 212 signups · 17 paid -
EXP-016
Ecosystem
Featured listing in a CRM's integration marketplace Live $0 · 64 signups · 9 paid -
EXP-015
Creator
Sponsored walkthrough with a YouTube sales-tools reviewer Landing Rate agreed · $1,450 · ships Nov 21 -
EXP-017
AI answers
"Best AI note taker for sales calls" Discovering Recommended by 1 of 4 assistants · 3 pages drafted -
EXP-011
Community
Reply drafts for sales-ops threads Stopped 3 signups · 0 paid · low fit
Building got easy. Distribution didn't.
AI made it possible to ship a real product with two people in a few months. It didn't make it any easier to get that product in front of the right users.
Most early teams know the playbook. They don't have the hours to run it. So the list of promising channels grows, a few get tried halfway, and growth still depends on whatever inbound shows up.
The bottleneck isn't ideas. It's the follow-through.
- Launch on Product Hunt · one good day
- One newsletter ad · no tracking link
- Get listed in the HubSpot and Zapier marketplaces
- Find out why ChatGPT recommends our competitor
- Pitch 5 YouTubers and dev creators
- Write "us vs. them" comparison pages
- Co-webinar with the scheduling tool our users love
- Get into the MCP registries
+ 31 more
Discover. Land. Measure.
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1Discover
Find where your next customers already are
Inroad learns your product, your users, and what has worked so far. Then it maps the specific creators, newsletters, marketplaces, communities, and partner products worth pursuing, ranked by expected fit and effort.
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2Land
Where most growth plans stall
Do the work to make it happen
Inroad emails creators, editors, and partners from your inbox, handles the replies, negotiates terms, submits marketplace listings, builds comparison and use-case pages, and follows up until things ship.
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3Measure
Keep what brings paying customers
Every channel runs as an experiment with a hypothesis, a budget, and a success metric. Inroad tracks activated and paying users, not just traffic, and puts more effort behind what works.
The work Inroad takes off your plate
Ad platforms already automate ads. Inroad focuses on the channels that still run on research, relationships, and follow-up.
Show up when buyers ask AI
Finds the questions buyers ask ChatGPT, Claude, and Google about your category, checks who gets recommended, and builds the comparison and use-case pages that get you into those answers.
MeasureAssistant mentions, referred signups
Integration and agent ecosystems
Gets you listed and featured where your users already work: app marketplaces like Slack, Notion, HubSpot, and Zapier, plus MCP registries, ChatGPT apps, Claude connectors, and template galleries.
MeasureInstalls, activated accounts
Creators
Finds the YouTube, X, and LinkedIn creators whose audiences match your users, from productivity reviewers to developer educators, pitches paid or affiliate partnerships, and handles the back-and-forth.
MeasureSignups and paid customers per creator
Newsletter sponsorships
Finds the niche newsletters your users read, whether they're engineers, operators, or power users, negotiates test placements, writes the copy, and sets up tracking before anything runs.
MeasureCost per paying customer
Co-marketing partners
Identifies complementary products with overlapping users and sets up joint webinars, integrations, bundles, and cross-promotion.
MeasurePartner-sourced signups
CommunitiesInroad listens rather than posts. It surfaces the threads where your use case comes up and drafts replies for you to post yourself.
“Couldn’t I just ask an AI agent to do this?”
You should use general AI assistants. They're great at research and first drafts. But each conversation starts from zero, and growth is a months-long loop of trying, following up, and measuring.
It finishes the work
Each channel is tracked as an experiment, followed up, and measured over weeks. Nothing stalls after the first draft.
It learns across companies
We're building a record of which channels convert for which kinds of products, so you start from evidence instead of a guess. Your data is never shared with other customers.
It knows the other side
We're building direct relationships with newsletters, creators, and partner products, so placements get faster to set up and easier to trust.
Book a test placement in a weekly newsletter for sales leaders
- Spend
- $900 of your $1,500 monthly cap
- Sends
- 1 email to the newsletter's editor
- Runs
- Tuesday, Dec 2 · tracked link ready
- Copy
- Draft attached, 82 words
Readers match your best customers by role and company size. Two comparable products got paid customers below $60 each from this issue.
A growth operator you can trust with your brand
- You set the rulesChoose what Inroad does on its own and what waits for your sign-off. Most teams start by approving spend and anything public, then hand over more as it proves itself.
- Hard limitsBudgets and permissions are enforced by the system itself, not by instructions to the AI.
- Full historyEvery action, why it was taken, and what happened, in one log.
- Off switchPause everything, or a single channel, at any time.
We're working closely with a few teams
We're looking for 3 to 5 self-serve SaaS or AI products with real users, a small team, and no dedicated growth hire.
- have launched and have active or paying users
- are a team of about 2 to 15, with founders running growth
- know there are channels you should be working but aren't
- are pre-launch or still searching for product-market fit
- sell mainly through enterprise outbound sales
Hands-on help acquiring customers through 2 to 3 new channels in your first month, with us in the loop on every step.
An honest look at your funnel, a weekly 30-minute check-in, and candid feedback.
Before you ask
Is this an ad platform?
No. Inroad can run small paid tests when they make sense, but it focuses on the channels ad tools don't touch: AI-assistant visibility, integration marketplaces, creators, newsletters, and partners.
Is this an AI SDR or cold-outreach tool?
No. We don't send cold emails to your buyers. Inroad's outreach goes to the people who control distribution: newsletter editors, creators, marketplace teams, and complementary products.
What do you need access to?
Your website, your analytics, and an inbox to send from. Connect your CMS or ad accounts if you want Inroad to publish pages or run paid tests. Every connection is limited to what Inroad needs, and you can revoke it at any time.
How much does it do on its own?
As much as you let it. Inroad can run a channel end to end: find the right people, send the outreach, handle replies and follow-ups, negotiate terms, and track results. You decide which steps need your sign-off.